Basics Advertising Books

Appeals to basic values, adviser result in a major gift. (Cultivating Major Gifts) (column): An article from: Fund Raising Management

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        Appeals to basic values, adviser result in a major gift. (Cultivating Major Gifts) (column): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on April 1, 1991. The length of the article is 1074 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Appeals to basic values, adviser result in a major gift. (Cultivating Major Gifts) (column)
Author: Charles F. Mai
Publication:Fund Raising Management (Magazine/Journal)
Date: April 1, 1991
Publisher: Hoke Communications, Inc.
Volume: v22 Issue: n2 Page: p59(1)

Article Type: column

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The personalization basics. (The Copy Corner) (Column): An article from: Fund Raising Management

From The Gale Group

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        The personalization basics. (The Copy Corner) (Column): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on October 1, 1993. The length of the article is 2298 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The personalization basics. (The Copy Corner) (Column)
Author: Con Squires
Publication:Fund Raising Management (Magazine/Journal)
Date: October 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v24 Issue: n8 Page: p74(3)

Article Type: Column

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Stick to the basics. (advise to fund raisers): An article from: Fund Raising Management

From The Gale Group

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        Stick to the basics. (advise to fund raisers): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on November 1, 1993. The length of the article is 2246 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Fund raisers can improve their performance by adhering to the basics of gift-seeking. While the object of fund raising is to accumulate money for charitable works, fund raisers should not assume instant response for gift requests. Moreover, next to raising money, the cultivation of a donor base is another goal of campaigns. In both cases, careful gathering of information on a prospective donor base is essential.

Citation Details
Title: Stick to the basics. (advise to fund raisers)
Author: John A., Jr. Baird
Publication:Fund Raising Management (Magazine/Journal)
Date: November 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v24 Issue: n9 Page: p39(4)

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The 10 basic commandments of successful fund raising.: An article from: Fund Raising Management

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        The 10 basic commandments of successful fund raising.: An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1996. The length of the article is 2746 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are 10 basic rules that guarantee successful fund-raising campaigns. The first rule calls for targeting of proper donor prospects. A worthy cause based on a real need and a strong persuasive leader are essential to every campaign. Fund raisers should also avoid the law of averages. Other rules include the use of adequate manpower to make personal calls to prospects, avoidance of competition and hiring of a full-time well-trained staff.

Citation Details
Title: The 10 basic commandments of successful fund raising.
Author: Claude T., Jr. Grizzard
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v27 Issue: n5 Page: p26(5)

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Get back to basics in direct mail. (direct mail fund raising): An article from: Fund Raising Management

From The Gale Group

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        Get back to basics in direct mail. (direct mail fund raising): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on October 1, 1992. The length of the article is 801 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Personalization in direct-mail fund raising does not always work. Non-personalized mail receives greater contributions from mid-range donors. Although people respond positively to a hand-written request for funds, the method should not be overused. Donors are wary of personalized mail and consider them a waste of whatever contribution they give. Thus, fund raisers must avoid excessive dependence on personalized direct mail for solicitation.

Citation Details
Title: Get back to basics in direct mail. (direct mail fund raising)
Author: William Olcott
Publication:Fund Raising Management (Magazine/Journal)
Date: October 1, 1992
Publisher: Hoke Communications, Inc.
Volume: v23 Issue: n8 Page: p26(1)

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Fund Raising Day In New York Tackles Basics Of Direct Mail.(Brief Article): An article from: Fund Raising Management

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        Fund Raising Day In New York Tackles Basics Of Direct Mail.(Brief Article): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on August 1, 2000. The length of the article is 478 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Fund Raising Day In New York Tackles Basics Of Direct Mail.(Brief Article)
Publication:Fund Raising Management (Magazine/Journal)
Date: August 1, 2000
Publisher: Hoke Communications, Inc.
Volume: 31 Issue: 6 Page: 7

Article Type: Brief Article

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Back to basics: the case for the case. (Consultant’s Corner) (column): An article from: Fund Raising Management

From The Gale Group

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        Back to basics: the case for the case. (Consultant’s Corner) (column): An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on January 1, 1990. The length of the article is 1372 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Back to basics: the case for the case. (Consultant’s Corner) (column)
Author: Toni Goodale
Publication:Fund Raising Management (Magazine/Journal)
Date: January 1, 1990
Publisher: Hoke Communications, Inc.
Volume: v20 Issue: n11 Page: p70(2)

Article Type: column

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